‘One Bite and He Was Hooked’: From Kenya to Nepal, How Parents Are Battling Ultra-Processed Foods

This menace of ultra-processed foods (UPFs) is a worldwide phenomenon. Although their use is especially elevated in the west, constituting more than half the typical food intake in nations like Britain and America, for example, UPFs are taking the place of natural ingredients in diets on every continent.

Recently, the world’s largest review on the dangers to well-being of UPFs was published. It cautioned that such foods are leaving millions of people to persistent health issues, and demanded immediate measures. Earlier this year, a major children's agency revealed that a greater number of youngsters around the world were overweight than underweight for the initial instance, as junk food overwhelms diets, with the steepest rises in developing nations.

A noted nutrition professor, a scholar in the field of nourishment science at the a major educational institution in Brazil, and one of the review's authors, says that profit-driven corporations, not consumer preferences, are driving the change in habits.

For parents, it can appear that the complete dietary environment is working against them. “At times it feels like we have absolutely no power over what we are serving on our child's dish,” says one mother from India. We interviewed her and four other parents from around the world on the increasing difficulties and irritations of providing a balanced nourishment in the era of ultra-processing.

In Nepal: Battling a Child's Desire for Packaged Snacks

Bringing up a child in this South Asian country today often feels like trying to swim against the current, especially when it comes to food. I prepare meals at home as much as I can, but the instant my daughter steps outside, she is bombarded with colorfully presented snacks and sweetened beverages. She persistently desires cookies, chocolates and processed juice drinks – products intensively promoted to children. Just one pizza commercial on TV is sufficient for her to ask, “Is it possible to eat pizza today?”

Even the school environment encourages unhealthy habits. Her school lunchroom serves sugary juice every Tuesday, which she looks forward to. She gets a packet of six cookies from a friend on the school bus and chocolates on birthdays, and encounters a french fry stand right outside her school gate.

Some days it feels like the complete dietary landscape is opposing parents who are simply trying to raise well-nourished kids.

As someone employed by the a national health coalition and heading a project called Promoting Healthy Foods in Schools, I grasp this issue deeply. Yet even with my knowledge, keeping my school-age girl healthy is extremely challenging.

These constant encounters at school, in transit and online make it nearly impossible for parents to limit ultra-processed foods. It is not just about what kids pick; it is about a nutritional framework that makes standard and fosters unhealthy eating.

And the data shows clearly what households such as my own are experiencing. A demographic health study found that 69% of children between six and 23 months ate poor dietary items, and 43% were already drinking sugary drinks.

These figures are reflected in what I see every day. A study conducted in the district where I live reported that 18.6% of schoolchildren were overweight and more than seven percent were suffering from obesity, figures closely associated with the rise in junk food consumption and increasingly inactive lifestyles. Another study showed that many kids in Nepal eat sweet snacks or salty packaged items nearly every day, and this frequent intake is associated with high levels of dental cavities.

The country urgently needs tighter rules, better nutritional atmospheres in schools and stricter marketing regulations. Until then, families will continue engaging in an ongoing struggle against junk food – an individual snack bag at a time.

Caribbean Challenges: When Fast Food Becomes the Default

My situation is a bit particular as I was forced to relocate from an island in our group of isles that was ravaged by a severe cyclone last year. But it is also part of the stark reality that is affecting parents in a area that is experiencing the very worst effects of climate change.

“The circumstances definitely worsens if a hurricane or volcanic eruption destroys most of your vegetation.”

Before the occurrence of the storm, as a nutrition instructor, I was deeply concerned about the rising expansion of convenience food outlets. Today, even smaller village shops are involved in the shift of a country once characterized by a diet of healthy locally grown fruits and vegetables, to one where fatty, briny, candied fast food, full of manufactured additives, is the choice.

But the scenario definitely worsens if a natural disaster or mountain activity decimates most of your crops. Fresh, healthy food becomes hard to find and prohibitively costly, so it is really difficult to get your kids to have a proper diet.

Despite having a steady job I flinch at food prices now and have often opted for picking one of items such as legumes and pulses and protein sources when feeding my four children. Offering reduced portions or reduced helpings have also become part of the post-crisis adaptation techniques.

Also it is quite convenient when you are balancing a demanding job with parenting, and scrambling in the morning, to just give the children a couple of coins to buy snacks at school. Regrettably, most campus food stalls only offer manufactured munchies and carbonated beverages. The result of these hurdles, I fear, is an growth in the already alarming levels of lifestyle diseases such as adult-onset diabetes and cardiovascular strain.

Kampala's Landscape: A Fast-Food Dominated Environment

The logo of a major fried chicken chain towers conspicuously at the entrance of a commercial complex in a Kampala neighbourhood, challenging you to pass by without stopping at the drive-through.

Many of the children and parents visiting the mall have never gone beyond the borders of this East African nation. They certainly don’t know about the bygone era of hardship that motivated the founder to start one of the first worldwide restaurant networks. All they know is that the brand name represent all things sophisticated.

At each shopping center and every market, there is convenience meals for any income level. As one of the more expensive options, the fried chicken chain is considered a special occasion. It is the place local households go to mark birthdays and baptisms. It is the children’s prize when they get a good school report. In fact, they are hoping their parents take them there for Christmas.

“Mom, do you know that some people bring takeaway for school lunch,” my 14-year-old daughter, who attends a school in the area, tells me. She says that on the days they do not pack that, they pack food from a regional restaurant brand selling everything from cooked morning dishes to burgers.

It is the weekend, and I am only {half-listening|

Preston Sanchez
Preston Sanchez

A seasoned journalist with a passion for uncovering truth and delivering accurate news stories.